Example Of Sorority Interest Letter

CHINA: GRAIN LUXURY GOODS ADVERTISING

Beijing bans advertising of luxury goods to preserve 'social harmony' Agencies

Beijing Monday local newspaper Metro

, EFE reported.

According to a circular of the Administration of Industry and Commerce shall enter into force in April as banning advertising of "high quality" or "upper class", which often appear in ads for apartments, cars and wine .

The regulation is intended to "prevent false advertising and promoting growth in the sector, and provides that violators pay fines up to $ 4,570 (3225 euros). According to sociologists

contacted by the newspaper as Xia Xueluan, Beijing University, the ban was necessary "to regulate those words and phrases to attract attention, they may have a negative impact on society as a whole. "

Xia said many advertisements promote the belief that" wealth is dignity "and that may disturb those who earn less income. Advertising" is not creativity, is the destruction of traditional culture, "he said.

For consumers, the occurrence of adjectives in advertising such as" real "or" luxury "means unaffordable.

A Beijing publisher who asked not to be identified acknowledged that the newspaper real estate ads luxurious mansions rarely correspond with reality. According to international consultancy McKinsey, China surpass Japan as the main luxury market in 2015, when the current 13 million buyers of these products reached 76 million, and consume 20 percent of global sales of these products. However, the lower classes complain that the galloping inflation that China suffers prevents them from acquiring a home and has expensive services such as education and medicine.