By: Martha Beatriz Roque Cabello
The economist Adam Smith wrote in the book The Wealth of Nations: "propensity to barter and exchange of thing for another is an intrinsic characteristic of human nature. "Commercial activity has been present in the relations between men for centuries, and has developed to the electronic commerce, which is now a way to manage and transacting business network through Internet.
However, the so-called "economic system" Cuba does not take into account the experiences of thousands of years on this issue. Trade in the country, can be described without equivocation of totally inefficient.
could begin the analysis by the human element: the worker, either from food and stores, sales of manufactured goods, farmers' markets, etc. Customer abuse, the wrong way to be dressed, lack of interest in the sale, the apathy displayed behind the counter are some of the characteristics of employees in this sector.
is common to get a store and found several workers talking, not paying any attention to the client, you must wait patiently for the end of the conversation or be subjected to any form of abuse. ;
Similarly women working in shops, foreign or domestic currency, used clothing is not appropriate for that type of employment, because sometimes you have to bend down, with extremely short skirts, sitting on the cash registers they can see the underwear, used unsuitable for cleavage Given time and men who are shopping.
An example just noted, was that of a man, evidently of the Cuban American community, accompanied by several young people trying to buy some items in a shop in the Miramar Trade Center, the clerk flirted openly with them, which enabled him not to show the goods demanded (perfumery) until the time saying, "Decide for what to wear, because I can not spend all afternoon with you." This implies a disastrous sales management, and worse if you take into account who was present, lying to the counter- the Head of Floor.
In another industrial shop, located in Neptune and Friendship, five young people occupied a space in the middle of the room, talking aloud, with a few words obscene and interfering with the passage of consumers. To rebuke the fact the shoe salesman, the department is at the end of the store, said: "Look, if you want to call him the manager, but she's sitting back there and hearing all your child this boy is cute , so it's a waste of time. "
San Rafael and Prado is the corner where is the "England Fashion Boutique that sells very expensive. On 14 February "Love Day", was a sign that read: "Sorry for the inconvenience are only 4 people inside the store, do not touch doors will serve." This notice is the antithesis of what it means to take advantage of a special day that is supposed to increase sales.
The owners of the former store "El Encanto", Solis, Entrialgo and Company, no such indiscipline would have allowed any of his employees, but of course were part of capitalism that the decision of the Constitution Republic, "never again."
The height of the irrational, is the lack of shells. The famous plastic bag, known popularly as "Javita" (in some villages inside the country say "Cubalse"), absent in a lot of malls. But as has become very common, even when purchasing the employee has warned not to take the merchandise. Any merchant who is respected, it would be unable to open its doors if it can not provide the minimum supplies to the customer.
course, is that "Javita" has risen in price in recent months, fifty cents (currency) to a weight, which is why any vendor in the street offers it and yet the stores (which are State-owned) lack this container is manufactured and distributed nationwide through official channels. The people must be subjected to this lack of respect or choose not to buy.
No Chamber of Commerce is able to promote business initiatives such as this. Commercial art and marketing (marketing) are totally ignored by the architects of the "socialist economy", as against all internationally known currents, plant inefficiency, because the absence of competition, there is no alternative.
Photo: People waiting to enter Boutique Hotel in England, where a sign said that only 4 could be inside.
Havana, March 3, 2011.
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